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The Wine Society
Services Provided
Editorial & Social Media Marketing
The International Exhibition Co-operative Wine Society Limited, commonly referred to as The Wine Society, is the world's oldest wine club having been founded on 4 August 1874 at the Royal Albert Hall in London, United Kingdom.
The Wine Society get their buyers to taste through a series of wine ‘flights’, sampling more than 900 bottles in total over a period of three weeks. After each flight, they submit their scores, and the top-scoring wines from each flight earn coveted Wine Champion status.
The team and I at Pull created a publication showcasing the wine champions. This concept was based around a spotlight effect coming out of the bottle with a glowing aura putting emphasis on each of the champions. This was then rolled out through print a digital media for the campaign.
